How does content build community and drive business?
An audience and online community built around a shared interest is a powerful demographic to marketers. For example, a newsletter on fly fishing with a circulation of 50,000 would be attractive to the sport fishing industry. A Webcast on cloud computing, where 200 IT professionals register by name, company and email, is a powerful lead generation product. A blog on green home products that generates 200,000 views a month would offer good fodder for banner ads. In a nutshell, high quality Web content that engages an online community aligned with specific interest is money in the bank.
