How does Compete estimate site traffic?
Compete’s experts in the fields of mathematics, statistics and the data sciences have developed a proprietary methodology to aggregate, normalize and project the data to estimate US Internet activity. Based on the daily web usage of more than 2,000,000 members in the Compete community, Compete estimates total traffic, rank and other statistics for the top 1,000,000 sites on the web for use by consumers. More detailed and granular metric studies are done for clients on any relevant site.
