How does communication help create employee buy-in?
Sometimes a decision that’s made in a vacuum or that’s not part of the overall master plan might seem incongruent with where we’re going. We share financial data on a higher level with everyone. We let them know where we’ve succeeded, where we need to improve, and when things come up, we’re straightforward. We don’t try to pull any punches. We’re proud of our growth, and a lot of times people don’t understand where they fit or what their role contributes to the end result. They’ll see a job go through the shop or a great photo of one of our completed projects, but the impact of that work is sometimes lost. So letting them know that our revenue this year is up 22 percent from last year is important, and that’s not just a year-end conversation, it’s a monthly conversation that we share with everyone. We like to let our people know about new opportunities and that potentially, if we’re able to win that business, how it impacts their daily lives. That creates more buy-in, and people also l