How does Coleman Natural define “natural” chicken?
Natural chickens are found in many stores across the country and meet the broadly-defined USDA guidelines for using the word “natural” on their label. These guidelines state that any product may be labeled natural if it does not contain any artificial flavoring, coloring ingredients, chemical preservatives or any other synthetic ingredients, and the product is minimally processed. The USDA natural claim represents little more than a minimal standard. Specifically, it does not address growing methods and in particular, the use of antibiotics or growth enhancers for livestock and poultry. And, even with a USDA natural label, it is legally possible to offer naturally grown livestock or chickens that have been fed antibiotics. In fact, any conventionally grown chicken can qualify for this natural claim as stated in the USDA guidelines. Coleman Natural and Petaluma Poultry define a “natural” chicken as one that is raised without antibiotics for its entire life, fed a vegetarian diet without
