How does Cisco plan to sustain this transformational growth and leadership?
Our networking solutions and software are rapidly becoming the platform for how our customers create business models and new forms of communication-based services to their customers, employees and citizens. The strategy of putting more intelligence into the network, which we adopted over the last five years, was in anticipation of this market transition and growth. If all forms of communications and IT move into the network as we predict, and the delivery of these services is transparent, customers’ expectations will continue to rise rapidly. Today’s customers want increased control over everything, and rather than see this as an imposition, innovative organizations, such as Cisco, recognize this change as a huge opportunity. We design and sell the routers and switches on either end of the network that make it all happen, quickly and securely. In short, the network has evolved from the plumbing of the Internet – providing connectivity to hundreds of millions – to the platform that enab
