How does Chitikas search marketing program (SBM) differ from AdWords, or other search marketing (SEM) programs?
Same Targeting. Same Audience. New Traffic Source. • Chitika’s search marketing program extends the efforts of your current SEM campaign, implementing the same keyword-based targeting method, and giving you visibility with the same intent driven search traffic you reach on the search engines, but in a different terrain. • Your search engine marketing (SEM) campaigns (ie; Google AdWords, Yahoo Sponsored Search) ads are shown to users who are specifically searching in a search engines using one of your keywords and your ads appear as ‘sponsored ad listings’ on the top and to the side of the search engine results page (SERP). • Your Chitika search marketing campaigns, Search Behavior Marketing (SBM), use the exact keyword-based targeting method that is implemented in your SEM campaigns, and is specifically designed to drive similarly high converting intent driven search traffic, but your ads are featured to users in our content network; meaning, your ads appear on content websites. Essent
