How does Carolina Yellow Pages compare to a pay per click search engine campaign?
First of all, the cost is a big factor. Your price per click at search engines (and some other yellow pages) ranges from about 10 cents to 10 dollars each, depending on how competitive your business is right now. You can easily waste a large amount of money in a short period of time and have NOTHING to show for it. This is because people using a search engine are often “tire kickers” – they are still conducting research. Most haven’t yet decided to buy a product or service. People using the yellow pages, on the other hand, are much further along in the buying process. They are looking for who sells what they want to buy NOW!
