How does C3 Events select its artists and musicians?
It is completely random. There is no science to finding and selecting talent. We literally travel around the world in search of great talent. Sometimes, though, we “bump into it” at a neighborhood pub in Portland, or by a chance encounter at a wedding, etc… We receive thousands of “requests for play” per year from talent agencies and independent artists, all eager for us to listen and respond. It is impossible for us to listen to all of these inquiries, let alone respond. Just ask Loni Rose, one of our favorite performers from Seattle: she sent us a really cool press kit that sat around our office for a couple of years before an intern popped it in for a listen. She never hounded us with repeated requests for feedback or dates. Five years later, Loni became our most prolifically used opener and a regular at our free festivals and outdoor concerts.
