How does BZ WebCrawler work?
• We download a data file from your DMS, representing a group of customers who have purchased or serviced in your dealership. This file can represent up to the last 60 months. • Your file is matched up to the BZ WebCrawler database to determine a match to an email address. Our average match rate is 1020%. • We deliver your initial branded email messageso that you can start to develop an online relationship with your offline customers. • We manage bounces, unsubscribe, and any replies that may come in from the first message including customer service and change of address requests.
