How does Burst set prices?
Burst negotiates pricing with advertisers based, in part, on the level of targeting requested – how broad or narrow is the desired viewing audience. The competitive marketplace also impacts price. Burst tries to be competitive with other online buys to extract maximum value for our publishers’ audiences. For Burst Network, our sales team will negotiate either a cost-per-thousand impression (CPM) or cost-per-click (CPC) purchase with an advertiser. Burst publishers can decline any advertising for any reason, including price or pricing model. You can track your ad revenue and each campaign’s payment status via an online Campaign Report in your personal, password-protected Burst Publishers Account Center.
