How does BSM Media measure the success of Mommy Parties?
During the design process, BSM Media will work with the client to determine their benchmarks for success and build the party to measure them. Most programs measure word of mouth, sphere of influence, product sales and intent to purchase. BSM Media uses several tools to measure the success of Mommy Parties such as qualitative and quantitative surveys, coded links and coupons codes. A complete wrap-up document is delivered to the client within 30 days of parties.
