How does BSM Media define a Mom Influencer?
A lot has been written about Alpha Moms, Mom Mavens and Mom Influencers. The reality is that not every mom is an influencer in every category of product or information. This is why BSM Media never uses a database of influencers over and over again or utilizes the same Mom Hosts for every Mommy Party. Over a decade ago, BSM Media recognized that Mom Influencers tend to possess common traits and thus created the Mom Maven Matrix. This proprietary screening tool allows BSM Media to identify the level of influence a mom has online and offline. For instance, a mother of twins tends to be an influencer to mothers of singlets because it is perceived that she needs to know more information to successfully parent two babies at once. We define an influencer as a “go-to” mom who has established channels of communication among her peers and who has earned the respect of mothers around her. An example of a mom influencer might be a mom who is a blogger who also is a Girl Scout leader or sports mom.
