How does branding a product differ from branding a service?
The underlying principles of branding are the same, but the emphasis by component can vary. A service brand, for example, is more dependent on the actions of its employees than a retail product. In some professional services categories how a buyer and seller relate can be of major importance. When the service involves lots of collaboration over a long period of time, the employees personal chemistry with the client is critical. Q3: How long does it take to develop a branding plan?
