How does Boresha Private Estates offer a better value?
The keys to the value presented by Boresha Private Estates is not only in the excellence of its quality, but also in the volume of flavor potential released from each bean. Boresha’s proprietary infra red roasting technology unlocks and releases more from each bean than any other process, while reducing the amount of acid and eliminating the bitterness sometimes attributed to lesser roasts. Because more flavor potential is released and realized from each bean, less coffee needs to be used to still brew a superior cup. It is not unusual for customers to use half as much Boresha Private Estates for the same number of cups of brewed coffee as they would have needed to use of their previous brand, with each cup of Boresha Private Estates remaining superior in flavor and satisfaction.