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How does blue ocean strategy fundamentally differ from red ocean strategy?

April 26, 2017BLUE differ fundamentally ocean red strategy

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How does blue ocean strategy fundamentally differ from red ocean strategy?

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In simple terms, red ocean strategy is about how to out-pace rivals in existing market space; it is a market-competing strategy. In contrast, blue ocean strategy is about how to get out of established market boundaries to leave the competition behind; it is a market-creating strategy.