How does Behavioral Targeting work?
To qualify a user as an in-market shopper in any of Bankrate’s segments, a cookie is placed in the Bankrate user’s browser, which will then track the pages visited by that user. Using a mortgage example, a Bankrate consumer who visits a mortgage story, rate table, or calculator within the last 120 days will be tagged and placed in the Mortgage Behavioral Targeting Bucket. When that consumer visits one of the sites within the Behavioral Targeting Network they will receive a mortgage advertisement.
