How does BANKS.com generate revenues?
BANKS.com monetizes Internet traffic by aggregating and driving users to an extensive network of direct advertisers and major paid search providers. The company primarily generates revenues based on a Pay-per-Click model. In addition, the company generates revenue on a subscription basis through its white labeled Online Tax Preparation, Tax Extension, Tax Preparer Directory and MyStockFund product offerings, as well as Professional services revenues driven primarily by hours billed and billing rates.