How Does Audience Response Technology Improve Market Research?
Interactive technology fundamentally improves the dynamics of focus groups and other customer listening sessions. Using wireless response keypads, participants answer interactive questions about various aspects of products, services, or other marketing topics where key customer input is needed. Depending upon the type of research you are conducting, quantitative or qualitative, there are a variety of benefits that can be experienced: INTERACTIVITY FOR QUANTITATIVE ANALYSIS Accelerate data collection – Collect data from dozens (even hundreds) of participants in a fraction of the time it would take with standard survey instruments. Automatically process data – Polling results are instantly tabulated, saving the time and cost of manual compilation. Polling results can be instantly reviewed by participant demographics (gender, age groups, etc.). Display real-time results – Polling results are displayed instantly, providing immediate insight into the group’s opinions. INTERACTIVITY FOR BLEN
