How does Arbitron Ratings research work?
Using a select group as a sample, we estimate the radio listening and television viewership for an entire town or city. Currently Arbitron conducts two main types of ratings research studies (the type of study your household has been selected to take part in depends on the city or town in which you live): In some cities and towns, Arbitron conducts a brief survey where you are asked to record all of your radio listening for one week in a paper booklet and then mail it back to us. In other cities, we ask you to become part of Arbitron’s Radio and TV Ratings Panel. Your radio listening and TV viewing is captured electronically through special equipment we provide to you for as long as you remain part of the study. For more information on the type of research study your household has been chosen for, please refer to the materials you have or will receive in the mail from Arbitron.
