How does Appraisal Service assess domain names?
Most other services consider only 4 or 5 characteristics of a domain name. We have our own proprietary statistical model that considers 10 characterizes of a domain name to estimate its value. While we prefer to keep the specifics of our model a secret, we can tell you that the model considers the following features: • length of domain name • size of the market related to the domain name • probability that the domain name will be properly spelled by customers • potential of the domain name to be associated to site content • the extension of the domain name (e.g. .com, .net, .org) • breadth of the domain name’s applicability • and several other factors. In addition to using the mathematical model, our expert appraisers apply their subjective judgment to every appraisal before arriving at a final value!
