How does an online survey compare to traditional telephone and mail surveys?
ANSWER – The primary advantages of an online survey over traditional methods is cost and time. The only cost associated with the administration of an online survey is the time to prepare and analyze the survey. There are no interviewer or postal costs. There are also no data entry costs because the data is captured electronically. An online survey can be completed in a short time. A typical online survey lasts 4 to 7 days (about the same as telephone interviews). Mail surveys usually last several weeks.
