How does an ISPs Privacy Policy relate to the OIX?
Phorm’s system establishes a higher standard of internet privacy than currently exists in the online industry. As such, each ISP partner’s privacy policy should not need to be changed as a result of adopting the technology. The service has been built with user privacy in mind. Phorm is a founding signatory to the IAB UK’s Good Practice Principles for online behavioural advertising. The system can never identify individuals, does not store any personally identifiable information, and keeps no record of where they have been. It understands what anonymous users like in order to match the right advert to their interests. It also ignores certain sensitive information such as adult or medical topics and therefore does not collect browsing information or permit advertising related to these sensitive areas.
