How does an independent label gain access to the international market?
This question is one of marketing and international contacts. This is often done through international music events such as MIDEM held in the south of France annually. Like any business, the music industry is a business of people. Attending at industry functions, such as CIRPA events or the Canadian Music Week conference, are all useful ways to meet people. Speaking to people on the telephone, writing letters and soliciting materials through the mail is often how independent labels gain access to the international market. Members from our firm have attended MIDEM every year since 1988.
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