How does an email marketing service work?
When you sign up for an account with an email marketing service, you get access to a web interface where you create and manage your emails. You never have to download any software to your own computer. You usually have the option to export things like reports to your own computer, and to import or export contact lists. One of the big advantages of using an email marketing service is that they all work to keep your emails CAN-SPAM compliant. To that end, they build in a number of automated features that ensure you are following regulations not only as you build your list and create the email, but also at the moment you send it out (stopping the campaign before it goes out if it’s missing a legally required element). In some cases, this might cause delays as your email ends up in a queue or gets sent back to you for being non-compliant, but that’s better than getting fined or worse later. The amount you pay for an email marketing service depends on either the number of contacts you have
