How Does an Ambulance Provider Benefit from a Membership Program?
Membership helps achieve an ambulance provider’s mission by giving equal access to emergency medical service to everyone, regardless of perceived ability to pay. But a well-run program pays off in other ways. Those who recognize that they are at risk for needing your ambulance service will be the most likely to sign up. If those are the only people on your membership rolls, they will actually hurt your financial position by repeatedly using your service and only contributing an annual membership fee to your revenue stream. The answer is to distribute the risk among a large number of members. Acquiring lots of members is the job of your marketing organization. If you are not an expert marketer, find one. The expertise of a professional marketer who knows and does marketing everyday is vital to success. The larger your membership pool, the more the dividend that your program pays to your ambulance service. Another big benefit is the affiliation or affinity that members will feel toward y
