How Does an Affiliate Program Form Part of an Overall Internet Marketing Strategy?
– whether a website is run by a few individuals or major business interests, the use of an affiliate program is broadly similar in principle. However in practice, smaller websites in particular have to divide their valuable marketing resource time, to maximise the potential number of prospect site visitors. Other internet marketing techniques are available to a Merchant but all take time to implement… such as search engine optimisation whereby the website structure and content (words and sentences) are deliberately organised in a way by the webmaster, to make them search engine friendly and hopefully ensure a high ranking for specific search engine key phrases. An entire industry of online ‘expert’ consultants have sprung up to assist the naive or optimistic small business owner, that typically has no clue about how search engines work or doesn’t want to know anyway. However, the optimisation black art is becoming more of a formal marketing discipline these days with Global conferenc
