How does Amrap promote releases being distributed through the Monthly Mailout and AirIT?
Amrap uses a variety of tools to promote releases to community radio: Station Recommendations – Recommendations allow an artist to cut through the clutter and gain further traction with community radio. In addition it encourages artists to supply their demos/releases to their local community station to get some support before distributing to community radio nationwide. New Music At Radio Poster – Each month Amrap distributes an A3 promotional in-studio poster to over 100 community stations detailing new releases that are currently available in the mailout and on AirIT. Email Updates – Amrap distributes fortnightly HTML emails to hundreds of broadcasters showcasing all Amrap releases as well as ‘state specific’ email updates to gain further traction. Twitter – Amrap’s AirIT twitter is constantly updated with new releases added to AirIT. The Music Network – Amrap writes a one page feature for The Music Network every month. This feature contains five new releases that have been added to A
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