How does Alchemy use the information it collects?
Any personally identifiable information you share with Alchemy when registering for products and services is maintained and accessible only by Alchemy unless specifically stated otherwise. Alchemy requests information from its users so that users can enjoy customized experiences, including personalization services, interactive and person-specific communications and much more. It will also help Alchemy better prepare future products and services based on your interests. The following are examples of how Alchemy may use the information it collects: • Alchemy collects anonymous data and shares it with third-party advertisers in an aggregate form. We will disclose to those advertisers the numbers of users who have certain demographic characteristics and the number of those people who have seen and “clicked” on a particular display. We will also disclose to those advertisers the overall demographics available regarding who saw and “clicked” on their advertisement. In addition, we may disclo
