How does Africa, on the whole, differ from other emerging economies in developing countries around the world?
Emerging markets evolve rapidly and as with any emerging market, there are a series of questions that need to be asked before any company moves in, i.e. when are the countries ready in terms of infrastructure and security? What are the key needs of these countries? Where can you make an economic difference? DuPont’s focus on Africa, though not exclusively, is on nutrition and agriculture because we believe that these are the continent’s greatest needs. It is common knowledge that in most high-population countries with an unstable economy – the focus is usually on nutrition. Our directive is thus to take it to the next level and make it a viable market that feeds into the growth of the economy. How does Africa fit into DuPont’s overall strategy? DuPont’s developing economies have been split into four regional control areas – Africa, Central Europe, Eastern Europe, and Turkey and the Middle East. In each of these regions individual managers have been positioned to facilitate and monitor
