How does Adwords work?
We place your ads on premium publisher site pages after you choose placements from our ad placement marketplace. In the next step we can also recommend more placements that match criteria you provide. There’s not much risk in trying many different placements you only pay when someone actually visits your site. You only pay when a visitor clicks on your ad, you don’t pay anything to show your ad on the placements you choose. Bid whatever you are willing to pay for a click on each placement (as long as it’s above the minimum bid). You don’t even need to be the highest bidder to receive traffic. Control your costs even more with your spending plan and daily budget settings. You choose how much and how often we charge your credit card, and you can cap the amount you spend per day.
