How does AdWords Campaign Manager help with split-testing my advertisements?”
A. Because AdWords Campaign Manager uses “brute force” impossible to achieve by a human, you no longer need to split-test ads at all. Just upload all the automatically generated Ad Variations to your campaign, ensure that the ‘Optimise: Show better-performing ads more often (Recommended)’ option is selected (default) in the Google ‘Edit Campaign Settings’ screen, and let Google display the best-performing ad according to its own algorithm.
