How does adConductor differ from the major Ad Servers like DoubleClick and Atlas?
adConductor is not just an ad server. While the online advertising platform does have the ability to forecast, target, and report on ad impressions just as the ad servers do, at its core it is a network management system designed to manage the complex relationships that exist between ad networks and their publishing affiliates and partners, as well as their advertisers. It is a complete end-to-end solution designed to facilitate all of the various tasks associated with building and managing an ad network. On the publisher management side these tasks include: publisher recruitment, publisher categorization and tagging, and publisher reporting with full transparency and control. On the advertiser management side the tasks include: contact management (intergrating with multiple CRM systems such as Salesforce), detailed proposal building, campaign management, optimization, reconciliation and billing (intergrating with many standard financial packages such as Great Plains).
