How does a Web Site compare to the “Yellow Pages”, ads in magazines, or commercials?
The biggest advantage is cost!!! Internet advertising reaches the largest audience for the least cost. However, in addition to cost, having your own web site offers you the ability to make updates more frequently than “Yellow Pages” or other advertising media. Therefore, “special announcements” need not wait until the “next issue” or “next airing” to be seen by your market. Additionally, do not underestimate the interactive benefit of the internet. Having the ability to reply immediately or even place an order is something that put enterprises such as the “Home Shopping Network” at the forefront in sales. In addition, you can secure demographic and contact information about your customers which enables you to keep them updated with newsletters and email announcements in the future. Finally, your business or venture is positioned for the 21st century. The internet is barely a decade old and has already grown faster than all other subscription media COMBINED. It is truly “the wave of the
