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How does a video ad differ from traditional small business advertising such as newspapers?

April 26, 2017AD Advertising differ newspapers small business traditional video

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How does a video ad differ from traditional small business advertising such as newspapers?

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The key difference besides its cost effectiveness is video’s ability to elicit an emotional reaction from your potential customer. A video ad is similar to a real live sales rep talking up your selling points. However a video unlike your salesperson never has a bad day, never catches a cold and works for you 24/7. Advertising with video like a real person has personality. It communicates with visual imagery, with staged drama, special effects and all sorts of eye and ear candy.