How does a SMB enterprise begin to build a customer database and manage it effectively?
Step one is bringing all key information together. Step two is putting it in a format that can be manipulated and added to. A basic approach involves using a spreadsheet software like Microsoft Excel® . This can be a valuable approach for those just starting out. However, rapid growth and expansion will soon make this approach hard to manage.For a small business on the fast track to growth and profitability, I recommend they look at more robust CRM packages like ACT! by Sage Software. From a small business owner’s standpoint, they don’t have a lot of time to build a complete database starting from scratch. That’s why a customer management tool or software package that is already developed and put together would be much more applicable, cost effective and efficient for any business. ACT! is designed to provide templates and reports, so you just input the data and then pull that information in easy-to-read reports that can meet your presentation and filing needs.Q. How does a small busin
