How does a shopping comparison site work?
It doesn’t take much effort and time to understand how a shopping comparison site works. Such sites typically do not charge anything from users for using the site. Instead, they are monetized through payments from merchants or retailers listed on the site, who either pay a flat fee to be listed on the site or pay a fee each time a user clicks through to the merchant or retailer website [a.k.a. Pay per click (PPC) advertising model. ] Other business models are also available, where the merchant or retailers pays each time a user completes a specified action, for instance, purchase or registration. Shopping comparison sites receive large product data feeds covering different merchants or retailers from affiliate networks such as LinkShare and Commission Junction. By displaying products and prices from these feeds on their sites, they are able to generate revenue each time a visitor clicks through to the merchant or retailer site and makes a purchase. The user Search results are generally
