How does a product life cycle stage affect its marketing strategy?
Marketing strategy is the way you are marketing your product. A product life cycle affects the marketing strategy coz the way you market the product depends on how visible it is in the market. Perhaps when the product is being introduced…then the marketing spending would be quite heavy coz you are trying to create awareness…however…when the product is almost disappearing in the market…then you wouldn’t be advertising it so heavily (for example…audio cassettes or floppy disks are almost disappearing and hence you don’t see many ads for them vs. dvds for which you see ads).
