How does a Private IP address help email deliverability?
By offering Private IP’s, MAX OTTO MAXIMUM EMAIL allows users to start with a clean slate and become accountable for their own IP’s activity. This compares to a shared IP environment, in which emails from many different customers come from the same shared IP, which can cause an issue with being blacklisted. The problem is that one customer may cause complaints and some internet service providers would quickly blacklist the shared IP, causing all emails to blocked by the ISP. By using private IP’s for each user, a user that receives spam complaints can not affect the way other user’s messages reach their subscribers inboxes.