How Does A Merchant Win the Buy Box?
As stated, Amazon looks to show the most desirable offer. Amazon uses many different variables to calculate the buy box winner. Ultimately this can be divided into 2 types of variables. On one hand, Amazon is looking to give the best value to the consumer, and then Amazon is looking to determine how likely it is the merchant will provide the product in a satisfying manner. Factors for the buy box: Be eligible: First, you need to be eligible. This means being an Amazon Gold Level merchant or higher. (Essentially, this means Amazon trusts you) Price: The most important aspect. This includes the selling price of the item plus shipping. The lowest combined price gets the most relevancy. Availability: This includes how many of the items are available and how quickly the item will ship. Pay more attention to shipping time, or fulfillment latency. The quicker an item can be shipped, the better. Volume: This refers to how many of these products are being sold. So the more products sold by a me
