How does a member company “launch” these programs? What initial and ongoing marketing assistance is required from the DSA member companies, if any?
The DSA and its member companies should vigorously promote the programs in as many ways as are available. A part time selling rep can quickly be converted to a full time rep (and possibly at an earlier point) with the availability of quality Health plans to replace those provided by a current “employer”. Market America, a DSA member company, has endorsed our plans since 1997 and can attest to our responsiveness and desire to participate in promotion wherever possible, including many of their national and regional meetings, where we speak to the groups and set up table/booth space for program information and promotion. The more effective method has been via emailed announcements on a regularly scheduled basis to distributors. Additionally, deriving good scores has been the insertion of a promotional buck slip in distributor checks. Many of our current association partners provide PRO Insurance with complementary advertising in various ways. Examples include booth or table at meetings, s
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