How does a magazine get included in the MRI fieldwork? Are there standards for measurement?
There are several criteria that a magazine must fulfill to be measured by MRI, the magazine must be audited (by either BPA or ABC), must have a circulation size of 200,000 or more, and must meet standards based on circulation distribution and dispersion, editorial, demographic stability and publication frequency.
Related Questions
- There are more magazines included in the fieldwork than are reported. What are the MRI standards for releasing a given magazine’s audience numbers?
- How does a magazine get included in the MRI fieldwork? Are there standards for measurement?
- Are existing methodologies and standards for measurement and accounting good enough?
