How does a firm improve on its value creating abilities?
Firms have options and can choose to accomplish almost any objective they set for themselves. Creating more customer value is just on of them. Depending on the firms characteristics (capabilities, maturity, etc), options to increase customer value may vary. The discipline or method to succeed however, almost never does. We recommend to our clients that first and foremost they search for answers by investigating their customers value chains. In there lay many opportunities to effectively improve upon product and service offerings. Then a comprehensive review of functions and operations is in order to develop strategic alternatives to address both their strengths, which need to be leveraged, and their weaknesses, which need to be dealt with. When capabilities, efficiency and effectiveness cant be resolved from within, we suggest that solutions be sought in the value chain. NTT of Japan has adopted that approach and stated: We will continue creating new business models to provide to our c
