How Does a Customer Appreciation Letter Help Business?
The Joys of Appreciation In the past 30 days, can you recall one time when you felt appreciated by a business? If so, how did it make you feel? Would you say you are now more or less inclined to do business with that company again? Realizing the potential of advocating customer appreciation in your business can afford your company with a serious competitive edge. One surefire way of demonstrating to your customers how sincerely you appreciate their business is through a letter or card. Hallmark Business Expressions confirmed, in a survey of consumers on their receptiveness to business communication via card or letter, that 73 percent of consumers indicated a positive response, which included appreciating the gesture, feeling like the company genuinely cares about them and being more likely to do business with the company again. Demonstrated Appreciation Equals Customer Loyalty Perhaps a seemingly small and insignificant gesture, a customer appreciation letter or card is written by a bu
