How does a copywriter make a corporate video engaging and memorable?
For audiences to remember the information in a corporate video they must be fully engaged with the content and the characters presenting it. The writer of corporate videos can maximize engagement by using the same devices that screenwriters use in dramatic films. Engagement occurs when an audience feels they are witnessing a journey and they identify with those on the journey. The sense of journey comes from someone having a goal, and giving structure to its realization, such as a recognizable beginning, middle and end. The journey may start with an existing state of affairs that needs to be changed, enhanced or developed, and finishes with the goal realized and a new state of affairs with the ensuing changes or rewards. In drama, the screenwriter creates clear conflicts, complications, and surprises to make the journey more difficult for the subject, but more engaging for the viewer. The dramatic writer also uses other devices such as turning points, realizations, reflections, and cat
Related Questions
- I have a finished DVD and don’t have the original authoring files, but all I want to do is add my corporate logo video to the beginning. Can CMI do that for me?
- Is video streaming important for earnings releases and other corporate announcements?
- Won’t a bespoke corporate video only be used once and quickly become out of date?
