How does a copywriter find the most profitable combinations of words?
First an example: Lets say a copywriter is selling an eBook on natural vision improvement. The eBook is a collection of eye exercises that can change a person’s nearsightedness into 20/20 vision in 6 months with no painful surgery. This would be of great benefit to a lot of people. But only if it’s marketed properly will it be a success. The copywriter creates a sales letter that describes all the features of the ebook and attempts to convince readers that it would be helpful to them. But then it’s time to produce the winning headline that grabs readers’ attention. The headline may start out looking like this: Buy the eBook That Shows You How to Correct Your Vision Naturally… The copywriter then runs a test and finds that out of 1000 people who view this ad, 50 people buy the book. Basically, this ad is a failure. It would cost more to market the eBook with this ad than they’d ever make in sales. But copywriters are stubborn, so he tests. He creates another headline and tests it alongs
