How does a company know when to bring in an executive coach?
BW: When a senior manager is promoted to a position of executive leadership over former peers, the value of leadership coaching is often clear to everyone, including the individual who has been targeted for coaching. This level of buy-in allows the coach and client to quickly and comfortably begin using a range of assessment and coaching tools, with relatively straightforward, immediate results. Quite often, these clients raise their hand and ask for help, which also aids immediate buy-in. On the other hand, when an individual is tapped for coaching because his or her behaviors are seen as counter-productive, resistance is oftenunderstandably somewhat high. Because the individual may not agree that change is necessary, it is important to devote the time necessary to build trust with the coach, and to assure the client that his or her confidentiality will be fully respected. To that end, the executive coaching process should be presented to the client as an opportunity for improvement,
