How do your redesigned stores reflect the way the Dolce & Gabbana brand has developed in recent times?
Stefano Gabbana:The boutique is the place where you can experience the collections and the Dolce & Gabbana world; which is in constant transformation and evolution. For this reason, its essential the boutiques also reflects the same evolution and growth. Domenico Dolce: From a technical point of view, the concept of the stores has changed because, for instance, accessories have become staples of the collections, so we have created a dedicated space. Do you think the design of a retail space is more important nowadays to the customer than it was in previous decades? SG: The stores concept has always been very important. What has changed is the way customers live the shopping experience. If they choose a luxury brand, they dont look only for high quality, innovation and attention to details, but they also want to enter a dream world and feel like superstars. Why did you choose to work with Studio +Arch and Ferruccio Laviani? DD: We decided to work with them because we feel in tune with b
