How Do You Write Marketing Analysis Reports?
Marketing analysis reports are vital to the success of all companies introducing new products or services to the market. This report assists marketing managers, company boards, and CEOs in an understanding of the direction the company is taking. Before a formal marketing analysis report is written, however, months of research must be conducted. Define the problems that the marketing objectives are set out to solve. Describe any products that the company wants to bring to market. Write about a competitors’ habits and how they have marketed their products. Describe your company’s past marketing efforts, possible reasons of failure. Include detailed information about the target market, such as age groups and needs. Explain the underlying problem your business is facing, such as pricing strategies or lack of distribution channels. Create a section for an analysis of the situation. This section takes into consideration the entire marketing picture, including competition and the current mark
