How Do You Write Effective Direct Mail Sales Letters?
We’ve all received them. We occasionally read them. However, most end up in the recycle bin . . . But why? They’re only a page or two long, and yet many direct mail sales letters are just as dead as the felled log they were fashioned from . . . Okay, so you’ve targeted suitable companies, found the name and title of the decision maker for your product or service, and the Trojan-like envelope has made it past the always-suspecting secretary/assistant, and the decision maker has opened up the letter! What will your letter read like? The following checklist will hopefully ensure an image to set yourself apart from the pack. • Ensure the message matches the needs of the target audience. Does your offer of products and/or services match the needs of the recipient? Don’t make your pitch to a company president if your message only applies to the marketing staff. • Get to the point. If you begin your letter with general, hazy information – you risk losing the reader. It’s critical you make you
