How Do You Write Effective Business Letter Proposals When Writing At Work, Contemporary Or Formal?
Do your letter proposals generate business? Or do they often miss the mark? I’ve learned that letter proposals must do four things. Incorporate these four steps into every letter proposal and you’ll see improvements. 1. Focus on your prospect’s need, not your abilities Get to the point. Name a problem that is hurting your prospect’s bottom line. Concentrate on their need and not on your company. Establish credibility not so much by demonstrating your expertise as by showing your understanding of the prospect’s business. Be specific. Claude Hopkins and George Gallop proved years ago that prospects are interested in themselves more than they are in your product or service. Show me I have a problem that’s costing me money and I’ll read to the end of your letter. 2. Show the benefits of solving that need Hold your reader’s interest by demonstrating how they gain by addressing their need. Don’t confuse the benefits of meeting the need with the features of your product or service. Instead, s
